Open Icecat
Market leader in product content syndication
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Open Icecat – Content Syndication for Brand Owners

As the market leader in outbound content syndication, Icecat produces and distributes accurate and timely product information to tens of thousands of channel partners worldwide. In behalf of global brands. We do this via our unique open content distribution model (Open Icecat), which delivers Product Information Management (PIM/PDM/MDM) As A Service to brand owners that want to increase their product's visibility and success in the fast-growing ecommerce market. In case that control of digital assets is required for a Brand's Authorized Resellers, Icecat has developed a Digital Rights Management module as part of Open Icecat.

Open Icecat

Open Icecat es el catálogo gratuito de productos, formado por fichas técnicas estandarizadas de Información Tecnológica (IT), Consumidor de Electrónica (CE), Telecomunicaciones (T) y Oficina (O) productos para todos los fabricantes participantes.

What rich content is included in an Open Icecat data-sheet?

  • Brand name
  • Manufacturer Part Number
  • Categorization (UNSPSC based)
  • Product images (unlimited)
  • Multimedia content (demos, product video’s)
  • Multilingual marketing text
  • Standardized specifications for search & compare
  • Leaflets (PDF)
  • User manuals (PDF)
  • Options: cross-sell relationships
  • Alternatives: up-sell and right-sell relationships
  • General Data: release date, modification data
  • Logistic data: EAN/UPC code, weight & dimensions

Unique: free manufacturer approved data-sheets

Open Icecat is the only worldwide content provider that offers manufacturer approved standardized product content for free (including rich media).

Channel partners choose free Open Icecat

Most channel partners are not able to import or enter product data for all brands they carry individually. Furthermore, most channel partners expect their supplying brands to provide product data for free, as previously they have received printed flyers free of charge. Open Icecat is able to meet the channel partner's expectations: Open Icecat offers free and standardized product content via one source in one format.

Is Open Icecat right for your brand?

  1. ¿Quiere distribuir de forma precisa y oportuna la información de productos a todos sus comercios online?
  2. ¿Quiere unificar la información del producto a todos sus comercios online?
  3. ¿Está buscando aumentar la notoriedad de su marca en los comercio online o introducir una marca nueva?
  4. ¿Está buscando nuevos comercios online? (ej. distribuidores, minoristas)?
  5. ¿No está contento con la presentación de sus productos tal y como actuálmente se muestran en los comercios online?
  6. ¿Pasan días o semanas hasta que los comercios online muestran sus nuevos productos?
  7. Está soportando excesiva pérdida de tiempo de sus comercios online y está buscando maneras de agilizar los procesos de apoyo del canal?

  • Free of charge product content:
    All your channel partners can get the Open Icecat content for free, worldwide.
  • Easy to access for your channel partners:
    Open Icecat product content is easy to integrate as URL-links, XML data, via standard webshop interfaces and as an MySQL database.
  • Co-operation with distributors & platforms:
    International distributors and platform (solution providers) distribute Open Icecat content towards their connected channel partners
  • Access to Vendor Central:
    Via Vendor Central a brand's product manager can enter, update and check product data-sheets, and manage channel partner authorizations.
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